Football Federation of Australia

The FFA has a 20 year vision for the evolution of the football code in Australia. Working with Hulsbosch, who had developed their new identity, I was briefed to create an idea that enabled them to claim a leadership position by celebrating what makes football unique compared to its competitor codes - Rugby Union, Rugby League and AFL. The insight was clear: none of these games are as global, diverse, widely played, uniting, or atmospheric as football. In short: football has it all

So, I created a simple language structure that highlighted the last three letters, i.e. FOOTBALL. This simple idea opened the way to reposition the code as Australia's top-tier sports brand. 

The FOOTBALL concept has become the overarching master brand idea for all tiers of the game - A-League, W-League, Y-League, National Teams, Member Federations, club and community initiatives. The idea is also used across all their partner channels, including broadcast, PR, media, marketing and specific event channels. and promote the code, both on and off-season, across FFA, PR and specific event channels. 

 
Screen Shot 2019-05-28 at 10.46.06 PM.png
FFA_1920x1080_1JUNE22.jpg
FFA_1920x1080_1JUNE27-double.jpg
FFA_1920x1080_1JUNE40.jpg
Screen Shot 2019-05-31 at 4.46.49 PM.png
FFA_1920x1080_1JUNE36.jpg
FFA_1920x1080_1JUNE27-double2.jpg
FFA_1920x1080_1JUNE27-double3.jpg
 
Screen Shot 2019-06-06 at 8.10.36 PM.png
FFA_1920x1080_1JUNE30.jpg
FFA_1920x1080_1JUNE44.jpg