This campaign dates back a while now., but was quite impactful at the time.
We all know accountants are boring (or at least that’s the stereotype). And the more boring and numerically obsessed, the better the accountant, right?. H&R Block staff are passionate about tax - they love tax law changes and get over-excited about maximum refunds. Based around the line of ‘the best people in tax, that our claim’ this campaign observed three H&R Block employees, Norm, Colin, and Irene, doing what they love.
In the follow up campaign we took Colin and Irene and positioned them as being famous for their superior tax knowledge.