TONE OF VOICE

A verbal identity defines a brand. Clear, consistent language shapes how a brand is recognised, remembered, and trusted. It’s there in the name, a conversation, video content, a social post, internal comms, a phone call. I always start with a big idea - one that becomes the framework for a set of rules: values, personality traits, and principles. These guide every piece of communication, ensuring a voice that is clear, consistent, and unmistakably recognisable. Each document I create is an easy-to-follow toolkit for marketing teams, agency creatives, and everyone in the company.

Below are some of the brands I’ve developed verbal identities for. Full examples available on request.