QMS Media

To coincide with the launch of their premier City of Sydney OOH contract, QMS invited Hulsbosch to re-imagine their brand, from top to toe. We created a platform, Out Of The Ordinary, that became the springboard for everything - business strategy, brand identity, and creative executions. I was heavily involved in the strategic and creative process - I helped structure and articulate their brand blueprint, wrote their tone of voice, and brought this to life across multiple internal and external channels.