Royal Botanic Gardens Sydney
It's well known that Sydney's Royal Botanic Gardens is a fabulous place to visit. But what's less known is that it’s also one of Australia’s leading scientific institutions, conducting vital research into some of the most critical biodiversity challenges facing humanity. While working with Hulsbosch, we were asked to create a campaign that positioned The Garden as a global leader in science and innovation. The aim was to educate visitors and Government Institutions about the vital role plant science plays in ensuring the quality of life for future generations. Using the positioning line ‘The Vital Science’ we created a simple graphic framework , and a two-step language structure that emphasised The Garden’s invaluable contribution to humanity, and highlighted the consequences of neglecting plant science.